Colorado already draws thousands of visitors each year for skiing, hiking, beer drinking and, most recently, marijuana sampling. In 2012, those visitors spent more than $16 billion in the state. Tourism officials want more and they’re looking to do it by bringing well-educated “traveling foodies” to the state.
Farms aren't just for food any more. With the local food movement growing, more savvy farmers are putting a price tag on more than those organic tomatoes. They are instead marketing and selling the “farm experience” in the form of agritourism attractions.
The future of agriculture across the Great Plains hinges on water. Without it, nothing can grow.
Climate models and population growth paint a pretty bleak picture for water availability a few decades from now. If farmers want to stay in business, they have to figure out how to do more with less. Enter: super efficient irrigation systems.