Pesticide-free? Nurtured with organic fertilizer? No antibiotics?
Ask any shopper, and you're bound to find mixed answers for what an organic label means.
Now, an association is trying to draw funding from something called a "checkoff" to pay for consumer advertising and research. For a checkoff to work, each farmer pays a small amount. For example, a penny-per-bushel of wheat or a dollar per cow would generate millions of dollars in pooled funding that could pay for splashy ad campaigns.