Communities across Colorado are taking different tactics to the sale of recreational marijuana, which will officially begin in January. In Colorado’s high country, most resort towns support pot legalization and they don’t see it hurting the state's multi-billion dollar tourism business.
Last November, Colorado voters passed Amendment 64 by a healthy margin. In resort towns such as Telluride, nearly 80 percent of voters said yes to legalization.
The state’s tourism industry kicks off a three-day annual conference today in Steamboat Springs. State officials say they’ll take a look at better ways to market the state, but as Bente Birkeland reports, they’ll also discuss messaging, especially in the face of uncontrollable events such as wildfires.