As I scrolled through tweets about a panel on agricultural entrepreneurs at the SXSW Eco conference earlier this month, one caught my eye. The sender was Vance Crowe, Monsanto's director of millennial engagement.

Corporate America is currently caught up in a torrid infatuation with millennials, who befuddle and torment the companies who want their dollars.

Grace Hood/KUNC

When unapproved genetically modified wheat was found growing in Oregon earlier this year, it didn’t take long for accusations about how it ended up there to start flying. A flurry of initial finger-pointing cast potential blame on a federal seed vault in Fort Collins, Colo., which housed the same strain of wheat, developed by Monsanto Corp., for about seven years up until late 2011.